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CitationFlow is a metric developed by Majestic, a well-known SEO tool provider, to assess the influence and authority of a webpage based on its backlink profile. It is a key component of Majestic's link analysis algorithm, along with TrustFlow. CitationFlow focuses on the quantity of links pointing to a webpage, measuring the overall link equity flowing through a site or a specific URL. In essence, it quantifies the impact of inbound links on a webpage's potential ranking and visibility in search engine results. One of the primary advantages of CitationFlow is its ability to provide a quick snapshot of a webpage's link popularity. A higher CitationFlow score indicates that the webpage has a larger number of backlinks pointing to it. This metric helps webmasters and SEO professionals gauge the relative importance of a webpage compared to others in terms of link equity. Websites with a higher CitationFlow score are generally considered more authoritative and trustworthy by search engines, which can positively impact their search rankings.

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